Overview
LogMeIn, a technology company that makes remote working application, set off on a mission to completely rebuild and redefine themselves.
Consolidating dozens of sub brands, we rebranded them as GoTo with a goal to humanize them, easily communicate their new offerings and toss a pun in or two in where we could.
We positioned GoTo as your work BFF. They're good at their job, reliably helpful and can always make you laugh even after a long day.
We created ongoing content to highlight the employees, products and benefits of GoTo. Our goal was to show that by making your work life easier, we could make your life life easier.
Ongoing Social
Forget "catch flights, not feelings." We loved partnering with @Durham_Travel to revamp how they manage their business.
Learn more about how we helped them navigate COVID-19 difficulties by clicking the link in our bio. #DiscoverGoTo
Shaggy and Scooby. Buzz and Woody. Calvin and Hobbes. They're all great duos and they're what we envision when we partner with new clients. Click the link in our bio to see how we helped @ukginc transform their customer support.
This is your sign that you could be wearing shorts right now. Happy #NoPantsDay to all who celebrate #SkysOutThighsOut
We believe in two things here at GoTo:
1. Work should be more flexible.
2. There should always be time for second breakfast. 🍳
#HobbitDay #lotr
Lindsay loves being green (please ignore the fact that she is wearing blue in this photo). Click the link in our bio to see how her love of nature has translated into greater actions for the environment. #DiscoverGoTo
When life gives you lemons, make a spreadsheet to show how you can scale. The next matchups for our #BuzzwordBracketBattle are here! Help us decide the ultimate worst corporate jargon by voting in our story. #MarchMadness
Our job? Make your job easier. #DiscoverGoTo #FlexibleWork #ITManagement
Somewhere, someone is spending the longest day of the year up late resolving tickets and questioning every decision that led to this moment. We're thinking of you, friend.
Sending good vibes. And an easy IT solution to boost your work life and your life life. #FlexibleWork #Summer
“That’s a great question. Let’s do some digging and see what we find.”
The next matchups for our #BuzzwordBracketBattle are up! Tap our Stories to vote now. #CorporateLife
Flexible-work software that you can always trust, just like your go-to comfort food. #DiscoverGoTo #FlexibleWork
Corporate jargon: it’s the best of words, and it’s the worst of words. Help us decide the ultimate worst corporate jargon by voting in our story! #BuzzwordBracketBattle
Role
Copywriter
Social copy, branding, narrative development, script writing
Team
Agency: Weber Shandwick
Year: 2021
Creative Director: David Brandorff
Art & Design: Halle King, Lindsay Miller
Copywriter: Patrick Linehan