Flu Shot Fridays
Campaign
With the stress of COVID, everyone was in need of a me day. And what me day is better than the one from Ferris Buellar's Day Off? It was the ultimate time day for Ferris to unwind, destress and take time for himself. But with the flu around the corner and COVID still around, we needed a more responsible me day.
So that's why we partnered with the actress who played Ferris's responsible older sister in the movie, Jennifer Grey.
Results
Overall, our campaign generated 1.1+ billion earned impressions, 6.3+ million social impressions and 170+ thousand link clicks to schedule a flu shot.
We partnered with the American Nurses Association and influencers to spread the word on the importance of vaccination.
Social
Role
Copywriter
Video ideation, script development, social copy
Team
Agency: Weber Shandwick
Year: 2021
Creative Director: Erin Loonan
Art Directors: Lane Beachler, Liz Grant
Copywriter: Patrick Linehan