Staples
Campaign
Staples has over 1,000 stores across the America. And while they're known for their school supplies, their home office products aren't as well known.
In the midst of a remote working boom, we were tasked with building awareness for their home goods. We partnered with HGTV designer Jasmine Roth to create the WFH Style Squad sweepstakes. Our squad, consisting of entrepreneurs, small business owners and hybrid workers, helped inspire customers to create workspaces they love with products from Staples.
In addition to dreaming up the campaign, we conducted the sweepstakes entirely through social, leaning into influencer content to promote it.
Results
Overall, we generated 455.3M+ impressions, 50.5K social engagements, 5,418 sweepstakes entries and 64 earned placements.
Social
On Staples channels and partner channels, we showed how easy it could be to build your dream WFH office with Staples.
I can’t hold it in anymore – you’re looking at the newest @StaplesStores partner! 🎉🎉 I’m teaming up with one of my all-time favorite stores to lead their #WFHStyleSquad. And I can’t wait to tell you more about it.
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Stay tuned for more inspo, details on the squad and more of my favorite Staples finds.
Nobody I'd rather spend an afternoon shopping with. 💕 Join the cutest unofficial member of the #WFHStyleSquad, Hazel, and me as we search for the best office finds at @StaplesStores and buy way too many pens...
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#InteriorDesign #DesignInspiration #HomeOffice #WFH #StaplesPartner
BIG OFFICE REVEAL IN 3…2…SWIPE!👉🏽
I’m over the moon with the vintage-modern office space that I put together with the help of @staplesstores. And the Best part? Along with the @staplesstores + @jasminerothofficial and the #WFHStyleSquad, we’re giving one of you the office of your dreams! Click the link in my bio to enter today!
The garden apartment ~writing corner~ has gotten a lil refresh with @staplesstores!! We wanted to make this small space feel clean and organized and found great pieces from Staples to do just that.
Stay tuned for more to come this year from us + the Style Squad!
It’s not too late to enter to win an office redo from the #WFHStyleSquad. Click the link in our bio to enter and find their office inspo!
I’m so excited to partner up with @staplesstores and to be a part of the #WFHStyleSquad. 🥰😄
As a mother of four and a business owner, it’s essential to have a home office. Stay tuned for more of my favorite products and things around my home office. #staplesstores #staplespartner #sponsored
Role
Copywriter
Video ideation, script development, social copy
Team
Agency: Weber Shandwick
Year: 2021
Creative Director: Erin Loonan
Art Directors: Lane Beachler, Liz Grant
Copywriter: Patrick Linehan