Campaign

Flu season is back, but after a global pandemic and low flu cases in recent years, many lost their fear of the flu. Knowing we needed to find a new approach to remind the public of it's threat, we worked with Sanofi to develop a more light-hearted approach.

We partnered with Jason Alexander to position the flu shot as a guardian angel against severe cases of the flu.

I worked with my team to develop the concept, write the script and create social to spread the word. 

Results

We reached 1.8 billion people, generated 25 million impressions across our owned and partner social and drove 85K+ clicks to our website to get vaccinated.