Campaign

While millions of Americas are at risk of getting severely sick from the flu, only a small percentage pay attention to PSAs.

Capitalizing on the popularity of horror movie releases during the fall season, we created this season’s scariest blockbuster, The Season. Using Ice-T as our horrifying narrator,  we alerted our audience that the scariest threat this fall is the flu.

Results

Overall, our campaign generated 2.6B+ earned impressions, 862.5K+ social engagements, 1.65M+ video views and 700K+ link clicks to schedule a flu shot.