Starting At Impossible
Overview
Vertex is a visionary research and development company that, much like detectives on a case, go after cases that others have deemed impossible.
To share their unique positioning and mission, we knew their lab tour couldn't be like any other company's... it had to show their true spirit. We developed a two-part documentary that went behind-the-scenes to show their tireless investigation and their methodology of Starting At Impossible.
Full Documentary
Our two-part documentary allowed prospective talent and investors to get an in-depth look at Vertex’s labs, research and unique approach to tackling the world’s most challenging diseases.
Role
Senior Copywriter
Video ideation, script development, social copy, interviewing, shoot direction
Team
Agency: Weber Shandwick
Year: 2023
Group Creative Director: Erin Loonan
Copywriter: Patrick Linehan