Hilton Newsroom
Overview
Hilton is a global hospitality company that includes 22 world-class brands, 7,500 properties and 170,000+ employees.
To communicate the brand's growth and latest innovations on social, I led a team of creatives to reimagine their corporate digital presence. We rebranded Hilton's Newsroom channels to be social-first, innovative and approachable. We wrote and produced hundreds of assets to communicate real-time updates from the brand and show it matters where you stay.
We tapped into social-first formats and trending events to show Hilton’s expansive portfolio offered customers unlimited opportunities to make the most of their stays.
New Openings & Suites
Looking for new and renovated Hilton properties? Hilton is opening new properties and completing renovations across our portfolio in sought-after travel destinations from Vienna to Kyoto. Swipe through to see!
You ain’t never had a stay like this! 🧞♂️✨ From Agrabah-inspired furnishings to specialty bites and beverages, the @hiltonnytimessquare is officially THE most magical place to stay. Book now and get tickets to ALADDIN!
Thanks for making this wish come true, @devinsparklesdesign! 😍✨
From the white sands and turquoise waters of Seychelles to the lush landscapes of Bali and the vibrant streets of Washington, DC, some of our favorite @Hilton hotels just got stunning makeovers! Ready to experience them for yourself? Tap the link in bio to explore the new ways we’re making your next #HiltonForTheStay unforgettable.
We have a feeling our new suite will be ✨popular✨
A @NYHiltonMidtown suite has been magically transformed into an enchanting scene, transporting guests to the wonderful world of Oz in celebration of the @WickedMovie in theaters now. From enchanting décor to Emerald City-inspired amenities, travelers will feel like they’ve stepped into the world of Elphaba and Glinda. Head to the link in our bio to read more about this magical suite. 🩷💚
Hilton announced signings of 11 new properties across Thailand, Indonesia, and Vietnam, including the debut of @tapestrycollection by Hilton in South East Asia. With more than 100 hotels trading and under development in South East Asia, Hilton is on track to surpass 1,000 trading hotels by 2025. Click the link in bio to learn more! #HiltonForTheStay
This year, more travelers are embracing the “New Golden Age of Travel," and @Hilton is innovating to better meet their changing needs and create memorable stays. With new hotels debuting in top destinations around the world, here’s just a sample of new properties travelers can look forward to opening in 2024. Head to the link in our bio for more! #HiltonForTheStay
We celebrated Hilton milestones and larger events to highlight Hilton’s employees, innovations, and food and beverage offerings.
Trends & Events
Let’s get the party started — @hamptonbyhilton style! We’re celebrating the brand’s 40th birthday with a special birthday cake waffle complete with sprinkles, strawberries and whipped cream, now available at more than 2,200 locations across the U.S. and Canada. Read more about Hampton’s legacy of innovation at the link in our bio. #HiltonForTheStay
The Piña Colada is more than a fun drink – it’s a vacation mindset. Created by renowned @caribehilton bartender Ramon “Monchito” Marrero on this day in 1954, this delicious tropical cocktail brings guests the relaxing, endless summer feeling they’ve been searching for. Head to the link in our bio to learn more. #HiltonForTheStay
@Hilton's 2024 Trends Report found that the No. 1 reason people want to travel in 2024 is to rest and recharge. With sleep tourism on the rise, Hilton hotels around the world are helping guests invest in their sleep. Click the link in our bio to learn more.
When heading to D.C. to enjoy the National Cherry Blossom Festival, it matters where you stay! As the Premier Hotel Provider for the 2024 National Cherry Blossom Festival, Hilton’s diverse brands promise an unforgettable stay. Click the link in our bio to learn more about our cherry blossom inspired experiences, dishes, and packages! #HiltonForTheStay
@hiltongardeninn and @aperolusa have teamed up to create a unique twist on the iconic summer cocktail—the Rossa Garden Spritz! Using a blood orange-infused Aperol, this zesty drink encapsulates the feeling of summer and transports guests to the Italian coastline no matter where they are. Read more about its availability and this delectable partnership at the link in our bio. #HiltonForTheStay
New year, new travel trends to make the most out of your 2024. Click the link in our bio to read more from Hilton’s 2024 Trends report.
We turned partnership announcements into opportunities for Hilton to highlight the unique ways they take the stress out of travel.
Partnership Announcements
@HomewoodSuites has partnered with @Grubhub to take the guesswork out of ordering while traveling. In over 500 locations across the U.S., guests will be able to seamlessly order from local restaurants and convenient stores via geolocation services and QR codes around the property. Click the link in the bio for more on the innovative new partnership.
@ThePointsGuy recently recognized our Hilton Honors American Express Aspire Card as the Best Hotel-Cobranded Credit Card at the #TPGAwards2023! Now with even more benefits, our recently upgraded co-branded credit card portfolio offers more value for travel and everyday purchases. To learn more about the Hilton Honors American Express co-brand portfolio, click the link in bio! #HiltonForTheStay
@Hilton is the official hotel partner of the @bigten Conference®.
Building on our storied history of delivering Hilton’s signature hospitality to top athletes and fans alike, this partnership reinforces our commitment to providing
exceptional stays in the world of sports.
Click the link in our bio to learn more. #HiltonForTheStay
Employee Spotlights
We highlighted the people (and four-legged friends) who make Hilton stays so extraordinary.
Say hello to Max Taylor, a concierge at the Hilton Lincoln Centre in Dallas – and an incredible embodiment of the spirit of hospitality at Hilton 💕
Max’s commitment to making each guest feel special goes above and beyond. A dedicated @hiltonhotels Team Member for 18 years, his ability to develop relationships with guests and Team Members is legendary. Click the link in our bio to learn more.
Spend the day with the Director of Beverage, Miguel Sanchez Borrego, at @ConradOrlando!
Our Food & Beverage teams use their creativity and expertise to deliver exceptional guest experiences worldwide - and they’re hiring! Explore open positions and apply to join #TeamHilton at jobs.hilton.com. #HiltonForTheStay #EveryJobMakesTheStay
Have you met Hilton's VIPs (Very Important Pets)? In addition to having over 4,600 pet-friendly hotels in the U.S. and Canada, Hilton also has many dogs in roles of paw-thority. Click the link in our bio to learn more about Hilton's favorite four-legged friends and how Hilton is helping to enhance pet-friendly travel. #internationaldogday
Role
Associate Creative Director
Creative direction, asset development, team management, social copy
Team
Agency: Weber Shandwick
Year: 2024
Associate Creative Director: Patrick Linehan
Design: Talia Rosen
Copywriters: Jenna Byers, Kelsey Sarracino